Client Introduction

MaxCap Group (MaxCap) is a leading institutional-grade commercial real estate investment manager with FUMA of over $4.1bn.

Problem / Opportunity

The business was owned by two founders that were seeking a partner to support the business growth ambitions.


  • Grant Samuel undertook a 3-stage auction process which culminated in the sale of ~50% of the business to Apollo Global Asset Management in September 2021
  • Extensive international marketing campaign
  • Bespoke transaction process designed to meet the founders’ objectives
  • Meticulous preparation over four months to define the business plan and growth strategy
  • Complex transaction structuring

Key outcomes and benefits

  • Culturally aligned partner that shares the founders’ vision for growth
  • Allowed founders to retain day-to-day control of the business
  • Partner could help accelerate growth via deployment of capital, expertise and geographic reach


I would like to take this opportunity to thank the Grant Samuel team for their outstanding work representing MaxCap on this watershed transaction [and] their wise counsel and unwavering commitment to the cause.

Brae Sokolski, Executive Director & Founder